Influencer marketing has exploded as brands chase authentic audience engagement. It looks simple: you pay an influencer, they post about your product, and sales follow. But behind the scenes, there's…
Ever wondered how Kenyan content creators stay ahead without breaking the bank? With a surge in online gig work, influencers, bloggers, and small businesses need tools that deliver quality without…
Twiva Pay, Africa’s first wallet built specifically for the creator economy. It emerges as a groundbreaking solution designed specifically for the creator economy, streamlining payments, unlocking credit, and enabling sustainable growth…
If you're an influencer or content creator in Kenya, you're probably no stranger to the crises that come with the highs and lows of the digital spotlight. One minute you’re…
Have you ever wondered how influencers in Kenya turn likes and follows into real cash? The good news is, you can too! In this article, we’ll explore 10 top ways…
Introduction Have you ever wondered: with the rise of influencer marketing in Kenya, what tax rules apply when you snag that next brand deal? If you’re an influencer in Kenya,…
In today’s fast-paced digital landscape, burnout for content creators and influencers is becoming a major concern as they face relentless pressure to produce fresh, engaging content across multiple platforms. The…
As a content creator, whether you’re just starting out or have built a substantial following, encountering a copyright strike or platform ban can feel like a gut punch. Your work,…
Social media feeds are increasingly dominated by pet content. Pet owners around the world are turning Instagram, TikTok, YouTube and Facebook into stages for their cats and dogs. Videos of…
Influencers looking to grow their presence and maximize impact must master the art of interpreting key social media metrics. That is because, in today’s content-saturated landscape, it’s not enough for…
In the fast-evolving world of influencer marketing, having a rate card for sponsored posts and negotiating favorable brand deals can make or break your revenue potential. Whether you’re a budding…
As we step into 2025, Kenya’s digital ecosystem paints a compelling portrait of significant growth in mobile connectivity, internet usage, and social media engagement. Based on the latest Digital 2025:…