In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
The digital landscape thrives on two pivotal roles: content creators and influencers. These terms, despite being used interchangeably, represent distinct roles within the online ecosystem, each with unique characteristics and…
This guide explores practical, sustainable ways Kenyan youth can make money. In today's rapidly evolving digital landscape, Kenya's youth are discovering innovative ways of making money online. With internet penetration…
In today's rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
Image by freepik Your social media manager does not have enough to handle a successful influencer marketing campaign. I know it seems possible. All they have to do is research…
The growth of influencer marketing in Kenya has been undergoing a period of exponential growth, with every individual developing the desire of being visible with their online activities. With the…
In an era where digital transformation is not just an option but a necessity, initiatives like the Twende Digital Program are setting the stage for sustainable growth and innovation among…
Twiva has been accepted into the prestigious Microsoft and NVIDIA African GenAI Accelerator Program. The accelerator program is designed to equip African AI start-ups with the tools, mentorship, and resources…
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
The digital age has ushered in a revolution in the way we conduct business, and Kenya is no exception to this transformative trend. And the role of social commerce companies in Kenya has contributed greatly to this. Traditional methods of shopping are being revolutionized, and one of the driving forces behind this change is social commerce.