Basics of an Effective #Hashtag
If you ever wrote anything that required you to input the British pounds sign recently, then I can only imagine the number of occasions you must have been frustrated by…
BRAND SAFETY IN DIGITAL MARKETING
Every business that goes out to market itself does not want their brand to be misconstrued or associated with negativity. Before the advent of digital advertising brands practiced safety in…
OMNI-CHANNEL VERSUS MULTI-CHANNEL MARKETING
Every business needs to market itself from time to time. Large corporates have marketing programs that run across the entire year. For smaller business, the story is a little different…
COMMON MYTHS AROUND INFLUENCER MARKETING
Influencer marketing is rapidly growing and most marketers are embracing it. However there are still many people out there who hold certain beliefs that we feel should be addressed. It’s…
THE WEEK THAT WAS..
RONALDO AND POGBA EURO BRANDING SAGASWhat a week it has been at the EURO 2021 tournament. From the opening match up to now there has been drama not just on…
SOIAL MEDIA FOR BUSINESS
Let’s start with one simple fact: your business needs a social media presence.It doesn’t matter if you run a small local shop or a big national company. Social media is…
MONETIZING CONTENT ON YOUTBE $HORTS
For a better part of this week the trending news is that of YouTube setting aside $100 million fund that will pay the most popular creators on Shorts. This comes…