In today’s digital landscape, two leading strategies that have emerged are social commerce and affiliate marketing. Although they share similarities, each approach offers unique benefits and challenges. As such, brands…
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For small businesses in Kenya, digital marketing has become a cornerstone of business growth, with 67% using platforms like Facebook and Instagram for promotion. Social media is not just a…
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
The digital landscape thrives on two pivotal roles: content creators and influencers. These terms, despite being used interchangeably, represent distinct roles within the online ecosystem, each with unique characteristics and…
This guide explores practical, sustainable ways Kenyan youth can make money. In today's rapidly evolving digital landscape, Kenya's youth are discovering innovative ways of making money online. With internet penetration…
In today's rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
Image by freepik Your social media manager does not have enough to handle a successful influencer marketing campaign. I know it seems possible. All they have to do is research…
The growth of influencer marketing in Kenya has been undergoing a period of exponential growth, with every individual developing the desire of being visible with their online activities. With the…
In an era where digital transformation is not just an option but a necessity, initiatives like the Twende Digital Program are setting the stage for sustainable growth and innovation among…
Twiva has been accepted into the prestigious Microsoft and NVIDIA African GenAI Accelerator Program. The accelerator program is designed to equip African AI start-ups with the tools, mentorship, and resources…
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.