The Rise of Petfluencers on Social Media
Social media feeds are increasingly dominated by pet content. Pet owners around the world are turning Instagram, TikTok, YouTube and Facebook into stages for their cats and dogs. Videos of…
The Key Social Media Metrics that Influencers Should Consider in 2025
Influencers looking to grow their presence and maximize impact must master the art of interpreting key social media metrics. That is because, in today’s content-saturated landscape, it’s not enough for…
How to Create Your Rate Card as an Influencer / Content Creator: 2025 Guide
In the fast-evolving world of influencer marketing, having a rate card for sponsored posts and negotiating favorable brand deals can make or break your revenue potential. Whether you’re a budding…
What the Digital 2025 Kenya Report Means for Social Media Influencers and Content Creators
Kenya’s digital landscape is evolving at a remarkable pace, and the Digital 2025 Kenya Report by DataReportal offers invaluable insights into this transformation. For social media influencers and content creators,…
Kenyan Digital Landscape 2025: A Comprehensive Overview
As we step into 2025, Kenya’s digital ecosystem paints a compelling portrait of significant growth in mobile connectivity, internet usage, and social media engagement. Based on the latest Digital 2025:…
10 Tips for Content Creators: How to Co-Create Content That Aligns with Brands for Successful Collaborative Campaigns
In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to…
The 100 Men vs 1 Gorilla Phenomenon: How Content Creators Can Ride the Wave of Viral Debates
Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like "100 men vs 1 gorilla" capture public…
10 Tips for Influencers: Shooting Engaging Content with Your Smartphone
Creating engaging content in the form of short videos is essential for influencers aiming to grow their audience and boost engagement. With the right strategies, you can harness the power…
The Power of Storytelling: A Guide for Influencers and Content Creators
In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
Pillar Content: The Backbone of a Successful Influencer Career
Pillar content —also called cornerstone or topic cluster content— refers to comprehensive, in-depth content pieces that serve as the foundation for an influencer’s digital presence. Micro-influencers can craft pillar pages…
Looking to Partner with an Influencer Marketing Agency? Here are 7 Key Things You Should Expect
With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
Device Financing Revolution: 4 Powerful Reasons to Embrace Twiva’s Flexible Payment Plan
Twiva's device financing with Spotit seeks to counter the high upfront cost of acquiring quality devices that remains a significant barrier for many aspiring creators and young professionals. In Kenya’s…
Twiva and Spotit Unite to Revolutionize Social Commerce
In today’s digital landscape, where consumers expect seamless, secure, and engaging shopping experiences, innovative partnerships are essential to drive forward progress. The recently announced collaboration between Twiva, a leading influencer-driven…
Become a Successful Social Media Influencer in 2025- The Ultimate Guide
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
Easter Shopping Extravaganza: 7 Smart Tips to Score Amazing Deals
Easter shopping is a time of celebration, renewal, and—of course—taking advantage of great deals! Whether you’re looking to refresh your wardrobe, upgrade your home decor, or simply snag a few…
Macro vs Nano Influencers: 3 Important Differences That Will Influence Your Campaign
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…
Upgrading Your Smartphone This Easter Season? Here are 8 Key Things You Must Consider
Choosing the right smartphone can feel overwhelming in today's fast-evolving tech landscape. Every year, new models hit the market boasting cutting-edge features, but many of the essentials remain constant. Whether…
Affiliate Marketing vs Social Commerce: 3 Key Differences You Must Know!
In today’s digital landscape, two leading strategies that have emerged are social commerce and affiliate marketing. Although they share similarities, each approach offers unique benefits and challenges. As such, brands…
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Simplified Social Media Tips for Small Businesses [Updated 2025]
For small businesses in Kenya, digital marketing has become a cornerstone of business growth, with 67% using platforms like Facebook and Instagram for promotion. Social media is not just a…
8 Tips to Help You Pick the Best Influencers for Your Campaign
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
Content Creators & Influencers: 4 Game-Changing Differences You Should Know
The digital landscape thrives on two pivotal roles: content creators and influencers. These terms, despite being used interchangeably, represent distinct roles within the online ecosystem, each with unique characteristics and…
5 Easy Ways of Making Money Online for the Kenyan Youth
This guide explores practical, sustainable ways Kenyan youth can make money. In today's rapidly evolving digital landscape, Kenya's youth are discovering innovative ways of making money online. With internet penetration…
Livestream Selling: A Simple Guide to Understanding How It Can Benefit Your Business
In today's rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is…
The 2 Ways Twiva is Creating Job Opportunities for the Youth and Empowering Businesses
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
7 New & Exciting Trends Shaping Influencer Marketing in Africa in 2025
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
Exciting Social Commerce Trends Shaping the Future of Africa’s Entertainment & Media
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
6 Top Social Selling Techniques Your Team Should Be Using.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
4 Benefits Of Hiring A Professional Content Creation Team For Your Business.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
The 4 Top Benefits Of Social Commerce For Your Business In Kenya
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
5 Reasons Why Kenyan Brands Should Work With An Influencer Marketing Agency.
Image by freepik Your social media manager does not have enough to handle a successful influencer marketing campaign. I know it seems possible. All they have to do is research…
African blogger waving at audience while filming podcast. On-air production internet broadcast host streaming live content, recording digital social media
Brilliant Tips About Working with Nano Influencers in Kenya for Brand Growth.
The growth of influencer marketing in Kenya has been undergoing a period of exponential growth, with every individual developing the desire of being visible with their online activities. With the…