In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
The digital age has ushered in a revolution in the way we conduct business, and Kenya is no exception to this transformative trend. And the role of social commerce companies in Kenya has contributed greatly to this. Traditional methods of shopping are being revolutionized, and one of the driving forces behind this change is social commerce.
In today's digital age, the marriage of e-commerce and social media has given birth to a transformative concept known as social commerce. For Kenyan businesses, this trend is proving to be a game-changer, as social commerce is growing brands in Kenya without the need for hefty investments.
In the fast-paced digital era, the landscape of sales and marketing has evolved dramatically. Social media has emerged as a powerful platform for brands to connect with their audience and drive sales, giving birth to the concept of social selling. Social selling is not just a buzzword; it's a game-changing strategy for Kenyan brands seeking to connect with their target audience effectively and boost their bottom line.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In a previous article, while discussing top social commerce strategies that will increase your sales, we mentioned how important it is to pick the right social commerce platform. But, do you wonder “How do I choose a social commerce platform?” Well, you are in the right place.
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
In today's digital age, influencer marketing has emerged as a powerful force that can shape the success of brands. With the rapid growth of social media platforms, individuals with large followings, known as influencers, have become trusted voices and opinion leaders.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Everyone is worried about the effects of artificial intelligence on different industries. But have you thought about the impact of AI in influencer marketing? AI is going to affect the way most industries operate and social media will not be left behind.
Any business that is not using social media right now is essentially missing out on what could probably be the best thing for their business. If you are not one of those businesses and are already putting social media to work, Kudos!
image from freepik Wondering what kind of format, you will use for your podcast? Well, stop frying your brain cells and take a look at the different kinds of formats…
Have you already integrated social commerce into your business? Are you worried about the unpredictable nature of social media and its effects? Worry no more. In this article, we will be going through 4 social commerce trends you need to be on the lookout for in 2023.
image from freepik Podcasting is booming, and there's never been a better time to start your own show than right now. But if you've ever tried recording your podcast at…
The role of social selling is very important for businesses that intend to make social media a long-term part of their business. We had earlier introduced to you what is social selling and how it works. Today, we talk about the benefits of social selling.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.
Looking for a way to escape the mundaneness and madness of life and find something entertaining and informative to listen to? Look no further than the world of podcasts. With…
If you have been looking into how to use social media to increase sales for your business, then you have probably across the term social selling. But what does it mean? Well, you are in the right place.
Image from freepik As a podcaster in Kenya, you know how important it is to grow your audience, especially in this podcasting era. The good news is that there are…
In this day and age of technology, it is no surprise that individuals are making a living out of audiences on social media platforms. Social media platforms are one of…
You know what social commerce is. You are already employing this new way of selling and marketing your business. But the question is, are you employing the right social commerce strategies to…
image for freepik I know sometimes you just want to be in the Maldives and but your bank account is not making it easier for you. But you know what…
I’m sure when you go through Instagram you see nice photos and you also want your feed to look like that. Well, worry no more because you know that professional…
You have already established the various benefits your brand will get from influencer marketing. Now, you need to be updated on the current influencer marketing trends and find ways to use them for…
Everyone has the same question in mind when they are here about Artificial intelligence, Will it replace us and take our photography jobs? Unlikely. As technology advances, AI is becoming…
You have recorded your podcast. Excellent job. You have the best audio quality the edits are top-notch. You are happy about your job. The next question is what is next?…
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
Azziad Nasenya image from Instagram In 2020, a tweet online leaked what is said to be Azziad Nasenya’s expensive rate card. Azziad, is a well-known celebrity type of influencer in…
image by freepik Let's face it. With the short attention span and endless scrolling, it's tough to stand out from the crowd. What if we told you there is a…
Have you ever ordered something online and received a product that looked like it was made by a different species altogether? We've all been there, and it can be a…
Image by freepik Your social media manager does not have enough to handle a successful influencer marketing campaign. I know it seems possible. All they have to do is research…
Let me guess. You’re sitting at your desk, twiddling your thumbs; racking your brains on how to tap into the transcendental and topical world of TikTok? Well, herein we want…
Episode 1 of the MSME Masterclass series with Caroline Mutoko. Click to watch this informative Episode 1 of the MSME Masterclass series with Caroline Mutoko and learn why your business…
The growth of influencer marketing in Kenya has been undergoing a period of exponential growth, with every individual developing the desire of being visible with their online activities. With the…
You are probably not making any sales with your social media marketing strategies because you believe influencer marketing in Kenya is expensive or rather wouldn’t plow back the ROI you…
Influencer marketing in Kenya has gained more traction compared to a few years earlier. However, brands have gradually adopted the term, creating a positive ripple in the now-booming industry. In…