In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to…
Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like "100 men vs 1 gorilla" capture public…
Creating engaging content in the form of short videos is essential for influencers aiming to grow their audience and boost engagement. With the right strategies, you can harness the power…
In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
Pillar content —also called cornerstone or topic cluster content— refers to comprehensive, in-depth content pieces that serve as the foundation for an influencer’s digital presence. Micro-influencers can craft pillar pages…
With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
Twiva's device financing with Spotit seeks to counter the high upfront cost of acquiring quality devices that remains a significant barrier for many aspiring creators and young professionals. In Kenya’s…
In today’s digital landscape, where consumers expect seamless, secure, and engaging shopping experiences, innovative partnerships are essential to drive forward progress. The recently announced collaboration between Twiva, a leading influencer-driven…
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
Easter shopping is a time of celebration, renewal, and—of course—taking advantage of great deals! Whether you’re looking to refresh your wardrobe, upgrade your home decor, or simply snag a few…
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…
Choosing the right smartphone can feel overwhelming in today's fast-evolving tech landscape. Every year, new models hit the market boasting cutting-edge features, but many of the essentials remain constant. Whether…
In today’s digital landscape, two leading strategies that have emerged are social commerce and affiliate marketing. Although they share similarities, each approach offers unique benefits and challenges. As such, brands…
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For small businesses in Kenya, digital marketing has become a cornerstone of business growth, with 67% using platforms like Facebook and Instagram for promotion. Social media is not just a…
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
The digital landscape thrives on two pivotal roles: content creators and influencers. These terms, despite being used interchangeably, represent distinct roles within the online ecosystem, each with unique characteristics and…
This guide explores practical, sustainable ways Kenyan youth can make money. In today's rapidly evolving digital landscape, Kenya's youth are discovering innovative ways of making money online. With internet penetration…
In today's rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
Image by freepik Your social media manager does not have enough to handle a successful influencer marketing campaign. I know it seems possible. All they have to do is research…
The growth of influencer marketing in Kenya has been undergoing a period of exponential growth, with every individual developing the desire of being visible with their online activities. With the…