The Rise of Petfluencers on Social Media
Social media feeds are increasingly dominated by pet content. Pet owners around the world are turning Instagram, TikTok, YouTube and Facebook into stages for their cats and dogs. Videos of…
How to Create Your Rate Card as an Influencer / Content Creator: 2025 Guide
In the fast-evolving world of influencer marketing, having a rate card for sponsored posts and negotiating favorable brand deals can make or break your revenue potential. Whether you’re a budding…
What the Digital 2025 Kenya Report Means for Social Media Influencers and Content Creators
Kenya’s digital landscape is evolving at a remarkable pace, and the Digital 2025 Kenya Report by DataReportal offers invaluable insights into this transformation. For social media influencers and content creators,…
10 Tips for Content Creators: How to Co-Create Content That Aligns with Brands for Successful Collaborative Campaigns
In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to…
The 100 Men vs 1 Gorilla Phenomenon: How Content Creators Can Ride the Wave of Viral Debates
Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like "100 men vs 1 gorilla" capture public…
10 Tips for Influencers: Shooting Engaging Content with Your Smartphone
Creating engaging content in the form of short videos is essential for influencers aiming to grow their audience and boost engagement. With the right strategies, you can harness the power…
The Power of Storytelling: A Guide for Influencers and Content Creators
In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
Highly Effective Social Selling Strategies For Kenyan Brands In 2023
In the fast-paced digital era, the landscape of sales and marketing has evolved dramatically. Social media has emerged as a powerful platform for brands to connect with their audience and drive sales, giving birth to the concept of social selling. Social selling is not just a buzzword; it's a game-changing strategy for Kenyan brands seeking to connect with their target audience effectively and boost their bottom line.
The Social Commerce Company In Kenya Helping Over 120 Brands Scale And Grow In 2023
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
The 4 Benefits of User-Generated Content In Your Social Commerce Strategy
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
6 Top Social Selling Techniques Your Team Should Be Using.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
4 Benefits Of Hiring A Professional Content Creation Team For Your Business.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.