In the fast-evolving world of influencer marketing, having a rate card for sponsored posts and negotiating favorable brand deals can make or break your revenue potential. Whether you’re a budding…
Kenya’s digital landscape is evolving at a remarkable pace, and the Digital 2025 Kenya Report by DataReportal offers invaluable insights into this transformation. For social media influencers and content creators,…
In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to…
Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like "100 men vs 1 gorilla" capture public…
Creating engaging content in the form of short videos is essential for influencers aiming to grow their audience and boost engagement. With the right strategies, you can harness the power…
In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
In the fast-paced digital era, the landscape of sales and marketing has evolved dramatically. Social media has emerged as a powerful platform for brands to connect with their audience and drive sales, giving birth to the concept of social selling. Social selling is not just a buzzword; it's a game-changing strategy for Kenyan brands seeking to connect with their target audience effectively and boost their bottom line.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
Any business that is not using social media right now is essentially missing out on what could probably be the best thing for their business. If you are not one of those businesses and are already putting social media to work, Kudos!