The Rise of Petfluencers on Social Media
Social media feeds are increasingly dominated by pet content. Pet owners around the world are turning Instagram, TikTok, YouTube and Facebook into stages for their cats and dogs. Videos of…
The Key Social Media Metrics that Influencers Should Consider in 2025
Influencers looking to grow their presence and maximize impact must master the art of interpreting key social media metrics. That is because, in today’s content-saturated landscape, it’s not enough for…
How to Create Your Rate Card as an Influencer / Content Creator: 2025 Guide
In the fast-evolving world of influencer marketing, having a rate card for sponsored posts and negotiating favorable brand deals can make or break your revenue potential. Whether you’re a budding…
10 Tips for Content Creators: How to Co-Create Content That Aligns with Brands for Successful Collaborative Campaigns
In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to…
The 100 Men vs 1 Gorilla Phenomenon: How Content Creators Can Ride the Wave of Viral Debates
Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like "100 men vs 1 gorilla" capture public…
10 Tips for Influencers: Shooting Engaging Content with Your Smartphone
Creating engaging content in the form of short videos is essential for influencers aiming to grow their audience and boost engagement. With the right strategies, you can harness the power…
The Power of Storytelling: A Guide for Influencers and Content Creators
In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
Pillar Content: The Backbone of a Successful Influencer Career
Pillar content —also called cornerstone or topic cluster content— refers to comprehensive, in-depth content pieces that serve as the foundation for an influencer’s digital presence. Micro-influencers can craft pillar pages…
Looking to Partner with an Influencer Marketing Agency? Here are 7 Key Things You Should Expect
With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
Twiva and Spotit Unite to Revolutionize Social Commerce
In today’s digital landscape, where consumers expect seamless, secure, and engaging shopping experiences, innovative partnerships are essential to drive forward progress. The recently announced collaboration between Twiva, a leading influencer-driven…
Become a Successful Social Media Influencer in 2025- The Ultimate Guide
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
Macro vs Nano Influencers: 3 Important Differences That Will Influence Your Campaign
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…