Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like "100 men vs 1 gorilla" capture public…
Creating engaging content in the form of short videos is essential for influencers aiming to grow their audience and boost engagement. With the right strategies, you can harness the power…
In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
Pillar content —also called cornerstone or topic cluster content— refers to comprehensive, in-depth content pieces that serve as the foundation for an influencer’s digital presence. Micro-influencers can craft pillar pages…
With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
In today’s digital landscape, where consumers expect seamless, secure, and engaging shopping experiences, innovative partnerships are essential to drive forward progress. The recently announced collaboration between Twiva, a leading influencer-driven…
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
In today's rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…