Twiva Holiday Fiesta 2025: Sail Your Way to the Coast This Festive Season!
The festive season is here, and so is the chance for creators to cash in big! The Twiva Holiday Fiesta 2025 is live, giving creators across Kenya the opportunity to…
Black Friday: 5 Powerful Steps to Skyrocket Your Sales This Shopping Season
Black Friday isn’t just another shopping event. It’s the biggest stage for digital commerce. For Kenyan brands and SMEs, it’s the one time in the year when shoppers are actively…
5 Secrets to Successful Business-Creator Partnerships
In the dynamic landscape of Kenyan business, staying ahead means embracing innovation and connecting with your audience in authentic, impactful ways. Today’s heroes are the vibrant, influential creators who are…
How to Vet Creators for True Impact: Level Up Webinar Recap
Influencer marketing in Kenya is evolving fast, and brands are quickly realizing that for creators, bigger numbers don’t always mean bigger impact. On Thursday 25th September 2025, Twiva hosted its…
Creator Niche: 4 Key Lessons from Twiva’s First Webinar
On September 11, 2025, we officially kicked off Twiva’s Level Up Webinar Series, and what a way to start! Our very first session, “Stop Posting Blindly: Unlock the Power of…
The Hidden Tax Burden in Influencer Marketing and How They Inflate Your Campaign Costs
Influencer marketing has exploded as brands chase authentic audience engagement. It looks simple: you pay an influencer, they post about your product, and sales follow. But behind the scenes, there's…
10 Crisis Management Strategies for Influencers/Content Creators in Kenya
If you're an influencer or content creator in Kenya, you're probably no stranger to the crises that come with the highs and lows of the digital spotlight. One minute you’re…
Monetize Your Social Media: 10 Ways You Can Earn Online in Kenya Today
Have you ever wondered how influencers in Kenya turn likes and follows into real cash? The good news is, you can too! In this article, we’ll explore 10 top ways…
Essential Tax Obligations & Business Registrations for Kenyan Influencers
Introduction Have you ever wondered: with the rise of influencer marketing in Kenya, what tax rules apply when you snag that next brand deal? If you’re an influencer in Kenya,…
The Rise of Petfluencers on Social Media
Social media feeds are increasingly dominated by pet content. Pet owners around the world are turning Instagram, TikTok, YouTube and Facebook into stages for their cats and dogs. Videos of…
The Key Social Media Metrics that Influencers Should Consider in 2025
Influencers looking to grow their presence and maximize impact must master the art of interpreting key social media metrics. That is because, in today’s content-saturated landscape, it’s not enough for…
How to Create Your Rate Card as an Influencer / Content Creator: 2025 Guide
In the fast-evolving world of influencer marketing, having a rate card for sponsored posts and negotiating favorable brand deals can make or break your revenue potential. Whether you’re a budding…