Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In a previous article, while discussing top social commerce strategies that will increase your sales, we mentioned how important it is to pick the right social commerce platform. But, do you wonder “How do I choose a social commerce platform?” Well, you are in the right place.
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
In today's digital age, influencer marketing has emerged as a powerful force that can shape the success of brands. With the rapid growth of social media platforms, individuals with large followings, known as influencers, have become trusted voices and opinion leaders.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Everyone is worried about the effects of artificial intelligence on different industries. But have you thought about the impact of AI in influencer marketing? AI is going to affect the way most industries operate and social media will not be left behind.
The role of social selling is very important for businesses that intend to make social media a long-term part of their business. We had earlier introduced to you what is social selling and how it works. Today, we talk about the benefits of social selling.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.
If you have been looking into how to use social media to increase sales for your business, then you have probably across the term social selling. But what does it mean? Well, you are in the right place.
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