Contents
Popular Social Media Platforms in Kenya to Watch in 2022.
Kindly check these statistics on popular social media networks as from December 2020 to December 2021;
Image: StatsCounter
What can you derive from these?
Probably the Facebook has been maintaining a higher ranking in the threshold, like LinkedIn and Instagram struggle at the bottom line.
What you have to understand is that Kenyans love social media.
It’s only in Kenya where an online battle can be staged and you wouldn’t want to find yourself along the way or in the middle of it.
Leading with at least 85% internet connectivity countrywide, Kenya has managed to outshine other developed countries in the continent.
While many people in the country embrace the swift smartphone revolution, Kenya’s mobile penetration has been growing immensely with statistics depicting that, as of January 2021, there were only about 21.75 million Internet users in the country, who gave an Internet penetration rate of just 405.
What you need to understand is that the growing numbers in Kenya have been due to advancements in technology and the rising agility of citizens wanting more from the economy.
The smartphone revolution has opened up a new array of advantages that many Kenyans have been exploiting to meet their day-to-day needs.
This has provided an open conveyer belt that gives a smooth pathway for social media networking and interactions.
One notable fact you need to know about social media is that Kenya is among the few Leading countries in Eastern Africa that are actively exploiting the power of Social Networking.
With traction exceeding 11 million active social media users in Kenya which is almost half the number of internet users in the country, you need to deduct that many people in the country are digitally endowed.
Such kind of endowment has been brought up by several factors, and one that stands out is the social networking platforms as depicted in the image above.
Let me summarize for you the individual performances of different social media platforms in the year 2022, as captured by StatsCounter Global statistics analytics;
| SOCIAL NETWORKING PLATFORM | ANNUAL OVERALL PERFOMANCE |
| 53.51% | |
| 25.43% | |
| 8.74% | |
| YouTube | 6.32% |
| 4.41% | |
| 0.59% |
Being an electioneering year for Kenyans, many brands and individuals are shifting their concentration in favor of Social media platforms that will give them the best audiences, who can later be converted to customers.
You are wondering maybe why did we have to begin with such elaborative insights first?
The right answer will always be because you need to understand how social media operates in Kenya and why we are narrowing down to the building pillars of social networking.
Any moment you meet a stranger in the bus, street, bus park, meetings, conferences, the first mode of interaction will always be, what’s your Facebook name? Send me your Twitter/IG handle I will DM you?
Guess these are familiar to you.
Well, many Kenyans have invested so much time in social networking, and presumably, we would say the internet connectivity is high yet it’s social media networking that’s camouflaging the former.
Over the years Facebook has been building up its muscle in the region and all around the globe compared to other social networking platforms.
We want to narrow down specifically into 2022 and understand why Facebook still stands to be the most popular social media network for brands, individuals, and organizations.
Let’s begin;
Facebook –
Facebook is ultimately the leading social networking platform in the world today. With over 2.9 billion annual users worldwide, you need to understand that the tech giant has already staged plans for 2022.
Late last year Facebook announced that 2022, would automatically be the year of Metaverse. The interest in putting more cash into the new revolution had already begun as the brand changed its name.
Brands, large and small businesses, individuals in Kenya will be moving unprecedentedly to be part of the new technology. Kenya is known for its agility in embracing new forms of Technology will have a greater advantage compared to other countries in our neighborhood.
The steady rise in social influencers on Facebook will also rise, due to elections, something that you as a brand or business need to monitor well. Some might give you bad publicity and others would actively build you.
One thing that you need to expect is a peak in engagements from your Facebook interactions this year if done well.
Kenyans are known globally with Twitter. The influence Kenyans on Twitter (KOT) have mashed up other countries is just unexplainable.
Twitter comes second in the line, not because of its connectivity but with how Kenyans embrace its short forms of active engagements. Many influencers, businesses, strategists, columnists will be building up their strength this year here.
If you are a brand and a business trying to eye an active space for your brand visibility then 2022 is your year of maximum perfection.
Tiktok –
We obviously cannot ignore this platform!
However, much it looks like a place for most of Generation Z, it is one of the fastest-rising social media platforms in Kenya.
Many people, brands, big and small organizations have already spotted a potential gap here that they want maximally utilize in 2022. It would be admissible to have an account here so that you can easily connect with your audiences, however much serious you are.
Something funny is that even some law firms and lawyers have opened Tiktok accounts just to feel the conveyor rhythm there. Therefore if you want to invest, make sales and connect with your people easily, you have all the advantages here.
Create content, sell merchandise, sell, sell, sell!
YouTube –
YouTube has been consistent without any permanent influence to many Kenyans, but we cannot dismiss it too.
Unlike Instagram and LinkedIn where content needs to be structured in a particular format, YouTube is rallying behind Tiktok by trying to create short videos to match the engagements.
Many Kenyans expect to monitor the years’ engagement from YouTube Lives and have some informative rolls from the shots. It might not sell like Facebook and Instagram but exposure is also important.
Get started here also.
Instagram –
Instagram comes fifth and the last one you need to have an eye on in 2022.
If you are a business, in 2021 you must have interacted with an Instagram shop that was introduced. Not so many brands have utilized this, therefore 2022 would be an active year to active its influence to their prospective.
Its connection with Facebook gives it an advantage over other platforms. They symbiotically co-exist with one another.
As we come to an end, you need to understand that;
This is quite an ideal strategy you need to have an inside eye towards it. Individuals and brands are transitioning into technology to build up their structural performances in the changing social media landscape.
The rise in social commerce is also prevalent and we cannot truly dismiss the fact that influencer marketing will be the building pillar of marketing strategies in the future.
You need to craft the best approaches this year, brainstorm more active ideas that will help you easily exploit the social networking stake for the benefit of your brand, business, or individual need.
In case you’d experience challenges along the way, always remember we are here to assist you with any information you’ll need to know on the best social platforms for you. Just contact us directly at [email protected], Tel: 0708 088 114 or visit our website www.twiva.co.ke. We can help you build your brand’s social media presence qualitatively. Take the first step today!
Kindly check these statistics on popular social media networks as from December 2020 to December 2021;
Image: StatsCounter
What can you derive from these?
Probably the Facebook has been maintaining a higher ranking in the threshold, like LinkedIn and Instagram struggle at the bottom line.
What you have to understand is that Kenyans love social media.
It’s only in Kenya where an online battle can be staged and you wouldn’t want to find yourself along the way or in the middle of it.
Leading with at least 85% internet connectivity countrywide, Kenya has managed to outshine other developed countries in the continent.
While many people in the country embrace the swift smartphone revolution, Kenya’s mobile penetration has been growing immensely with statistics depicting that, as of January 2021, there were only about 21.75 million Internet users in the country, who gave an Internet penetration rate of just 405.
What you need to understand is that the growing numbers in Kenya have been due to advancements in technology and the rising agility of citizens wanting more from the economy.
The smartphone revolution has opened up a new array of advantages that many Kenyans have been exploiting to meet their day-to-day needs.
This has provided an open conveyer belt that gives a smooth pathway for social media networking and interactions.
One notable fact you need to know about social media is that Kenya is among the few Leading countries in Eastern Africa that are actively exploiting the power of Social Networking.
With traction exceeding 11 million active social media users in Kenya which is almost half the number of internet users in the country, you need to deduct that many people in the country are digitally endowed.
Such kind of endowment has been brought up by several factors, and one that stands out is the social networking platforms as depicted in the image above.
Let me summarize for you the individual performances of different social media platforms in the year 2022, as captured by StatsCounter Global statistics analytics;
| SOCIAL NETWORKING PLATFORM | ANNUAL OVERALL PERFOMANCE |
| 53.51% | |
| 25.43% | |
| 8.74% | |
| YouTube | 6.32% |
| 4.41% | |
| 0.59% |
Being an electioneering year for Kenyans, many brands and individuals are shifting their concentration in favor of Social media platforms that will give them the best audiences, who can later be converted to customers.
You are wondering maybe why did we have to begin with such elaborative insights first?
The right answer will always be because you need to understand how social media operates in Kenya and why we are narrowing down to the building pillars of social networking.
Any moment you meet a stranger in the bus, street, bus park, meetings, conferences, the first mode of interaction will always be, what’s your Facebook name? Send me your Twitter/IG handle I will DM you?
Guess these are familiar to you.
Well, many Kenyans have invested so much time in social networking, and presumably, we would say the internet connectivity is high yet it’s social media networking that’s camouflaging the former.
Over the years Facebook has been building up its muscle in the region and all around the globe compared to other social networking platforms.
We want to narrow down specifically into 2022 and understand why Facebook still stands to be the most popular social media network for brands, individuals, and organizations.
What are now the must-watch social media platforms in 2022?
Let’s begin;
- Facebook – Facebook is ultimately the leading social networking platform in the world today. With over 2.9 billion annual users worldwide, you need to understand that the tech giant has already staged plans for 2022.
Late last year Facebook announced that 2022, would automatically be the year of Metaverse. The interest in putting more cash into the new revolution had already begun as the brand changed its name.
Brands, large and small businesses, individuals in Kenya will be moving unprecedentedly to be part of the new technology. Kenya is known for its agility in embracing new forms of Technology will have a greater advantage compared to other countries in our neighborhood.
The steady rise in social influencers on Facebook will also rise, due to elections, something that you as a brand or business need to monitor well. Some might give you bad publicity and others would actively build you.
One thing that you need to expect is a peak in engagements from your Facebook interactions this year if done well.
- Twitter – Kenyans are known globally with Twitter. The influence Kenyans on Twitter (KOT) have mashed up other countries is just unexplainable.
Twitter comes second in the line, not because of its connectivity but with how Kenyans embrace its short forms of active engagements. Many influencers, businesses, strategists, columnists will be building up their strength this year here.
If you are a brand and a business trying to eye an active space for your brand visibility then 2022 is your year of maximum perfection.
- Tiktok – We obviously cannot ignore this platform!
However, much it looks like a place for most of Generation Z, it is one of the fastest-rising social media platforms in Kenya.
Many people, brands, big and small organizations have already spotted a potential gap here that they want maximally utilize in 2022. It would be admissible to have an account here so that you can easily connect with your audiences, however much serious you are.
Something funny is that even some law firms and lawyers have opened Tiktok accounts just to feel the conveyor rhythm there. Therefore if you want to invest, make sales and connect with your people easily, you have all the advantages here.
Create content, sell merchandise, sell, sell, sell!
- YouTube – YouTube has been consistent without any permanent influence to many Kenyans, but we cannot dismiss it too.
Unlike Instagram and LinkedIn where content needs to be structured in a particular format, YouTube is rallying behind Tiktok by trying to create short videos to match the engagements.
Many Kenyans expect to monitor the years’ engagement from YouTube Lives and have some informative rolls from the shots. It might not sell like Facebook and Instagram but exposure is also important.
Get started here also.
- Instagram – Instagram comes fifth and the last one you need to have an eye on in 2022.
If you are a business, in 2021 you must have interacted with an Instagram shop that was introduced. Not so many brands have utilized this, therefore 2022 would be an active year to active its influence to their prospective.
Its connection with Facebook gives it an advantage over other platforms. They symbiotically co-exist with one another.
As we come to an end, you need to understand that;
This is quite an ideal strategy you need to have an inside eye towards it. Individuals and brands are transitioning into technology to build up their structural performances in the changing social media landscape.
The rise in social commerce is also prevalent and we cannot truly dismiss the fact that influencer marketing will be the building pillar of marketing strategies in the future.
You need to craft the best approaches this year, brainstorm more active ideas that will help you easily exploit the social networking stake for the benefit of your brand, business, or individual need.
In case you’d experience challenges along the way, always remember we are here to assist you with any information you’ll need to know on the best social platforms for you.
Just contact us directly at [email protected], Tel: 0708 088 114 or visit our website www.twiva.co.ke. We can help you build your brand’s social media presence qualitatively. Take the first step today!