Have you ever ordered something online and received a product that looked like it was made by a different species altogether? We’ve all been there, and it can be a real disappointment when what you get versus what you order is more like a cruel joke than a satisfying purchase.
This is where creative product photography comes in. It can either make or break your sales. Not only does it showcase your products, but it also gives your potential customers a glimpse into your brand’s personality and values.
With so many online retailers out there, it’s essential to stand out from the crowd with eye-catching, creative product photography.
When someone goes online to buy something, they will first be captivated by the specific item’s appearance and start making decisions based on what they see before making further inquiries. 75% of these buyers will rely on product photos.
In this article, I’ll share some ideas on how to make captivating and creative product photography and use them as tools to drive sales.
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Use Your Products To Tell A Story
One way to make your creative product photography more interesting is to tell a story about your products.
Instead of simply displaying a basic product image, try to incorporate it into a lifestyle setting or show them in use.
For example, if you sell apparel, have someone model for you and take and take pictures of the products. You could photograph your products in a beautiful setting, such as an amazing studio setting, or do it at home in front of your mirror and take a mirror shot with your phone.
Let’s make it make sense for you. The image you are seeing is from Wazawazikenya. Its main story is to showcase African culture using different fabrics and designs. You can tell by the details that the bag is Kenyan made by just looking at the flag colors.
Play With Lighting
Lighting is a crucial element in creative product photography, and it can make a significant impact on how your products are perceived.
Experiment with different lighting setups, such as using soft, diffused lighting for a cozy, warm feel, or harsh, directional lighting for a more dramatic effect. You can also play with shadows and reflections to create interesting patterns and textures. Remember it is creative product photography.
Get Creative With Angles And Perspectives
Experiment with different angles and perspectives when photographing. Don’t shy away from creativity. Creativity is key in creative product photography. Give them ideas and make their imagination run wild. Invite them to your creative crazy fun space. Make them see what is running in your wild mind
Eye-level angle shot
Try shooting from above or below, or from an unusual angle to create a unique and eye-catching image. You can also play with depth of field to highlight specific parts of the product or create a blurred background for a more artistic effect.
High-level angle shot
Props and Accessories Are the Real Deal
Adding props and accessories to your creative product photography can make it more interesting and visually appealing. For example, if you sell notebooks, you could photograph your products with a vase of flowers, or sunglasses, add stationaries like a pen or add a keyboard.
Just make sure that the props and accessories don’t overpower the product itself. Remember you are not trying to sell the props you are trying to sell your product.
A signature look? Why not
Consistency is key when it comes to branding, and your creative product photography should be no exception. Choose a style that stands for your brand’s values and stick with it. This helps to create a cohesive and recognizable brand identity.
Focus on details; The devil is in the detail
With e-commerce, your customers can’t physically touch and examine your products, so it’s essential to highlight the details in your images. Use close-up shots to showcase specific features and textures, and make sure that the product photos are in sharp focus.
Show them how they will rock it.
As mentioned earlier, showing your product in use is an effective way to tell a story and create an emotional connection with your customers. You can also use this approach to showcase the product’s functionality and versatility.
For example, if you sell jewelry, you could photograph your products on someone. This helps your customers visualize themselves using your products and creates a more emotional connection to your brand.
Use a Clean, Simple Background
While incorporating props and accessories can be effective, it’s also important to have some product images with a clean, simple background. This helps to focus the customer’s attention on the product itself and avoids any distractions. Use a plain white or black background or choose a color that complements your brand’s color palette.
Conclusion
By incorporating these creative product photography ideas into your e-commerce business, you can captivate your audience and increase your sales. Make your product’s photos stand out. Remember to keep your brand’s personality and values in mind, and experiment with different styles until you find the perfect one for your business.
The Twiva Studios is an ultra-modern studio that serves Businesses and Influencers. We offer amazing product shoots, photo shoots, green screen services, and podcasting services.
If you need professional help creatively and professionally curating content around your products, please reach us at 0708 088114 or email [email protected].
View some of our earlier creative work here
Authored by Emmaculate Wamboi
Emmaculate is the Studio Content Manager at Twiva. She loves everything creative, outdoorsy, and writing! Reach me by email