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At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
The digital age has ushered in a revolution in the way we conduct business, and Kenya is no exception to this transformative trend. And the role of social commerce companies in Kenya has contributed greatly to this. Traditional methods of shopping are being revolutionized, and one of the driving forces behind this change is social commerce.
In today's digital age, the marriage of e-commerce and social media has given birth to a transformative concept known as social commerce. For Kenyan businesses, this trend is proving to be a game-changer, as social commerce is growing brands in Kenya without the need for hefty investments.
In the fast-paced digital era, the landscape of sales and marketing has evolved dramatically. Social media has emerged as a powerful platform for brands to connect with their audience and drive sales, giving birth to the concept of social selling. Social selling is not just a buzzword; it's a game-changing strategy for Kenyan brands seeking to connect with their target audience effectively and boost their bottom line.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.