What Social Media Platforms in Kenya Pay the Most in 2022?

Did you know that social media platforms get to pay you?

No? Well now you know!

You are able to make money through advertising brands for different companies and selling your products too.

Starting a task that requires you to post content on your social media platform and getting paid after can be quite heavy, especially when you are new to it. It is not easy but again, who said it is impossible?

Social media has made it possible for everyone to make money easily through the content message that is being passed across. For content creators or sellers that have experience, are finding it very easy to get that quick money. It has become the new norm.

Good thing is, I will show you how to get paid through the different kinds of social media platforms that you use every day!


Let’s take a look at which social platform is best for monetizing.

Before we go on, one thing you as a user needs to realize is that, not every platform will work well for you.

One can use Instagram and get a paid partnership for advertising a certain brand or company, another will use TikTok and so on. Find out what works best for you. Once you realize it, go ahead and create content for it and find your target audience.

Let us explore the following platforms together:


Instagram is well known for exploring numerous videos, following celebrities, brands, do live sessions with friends, create videos and apply special effects to it such as face filters, stickers and many more features.

It allows you to explore and discover products from big and small businesses through the platform, send and receive messages and get notifications.

Here are a few ways on how to earn money from Instagram:

  • Promoting your own business or other businesses
  • Getting sponsored for example, Paid sponsorship with Optica Kenya
  • Selling items and many more


TikTok gives rewards to their creators because of the efforts they put in entertaining, educating and aspiring viewers on their platform. It also allows the viewer to award the creator with a reward from the comment section.

The current most famous TikToker in the world is Khaby Lame. He is a Senegalese nationality and is well known for doing soundless content creation and showing day-today life hacks. . . . . . . . . . . . . . . . . .

He was not known by anyone up until he began creating content on his TikTok page that grew immensely and got recognized globally.

He has a huge following of 129.3 million and having 2 billion likes. TikTok pays him at least $200,000 per month for generating content. But what makes him so famous? The expression of his face and his shrug that has now become GIFs on other social platforms.

Khaby’s income comes from TikTok and other sponsorships. He is the brand ambassador for Juventus Football Club. He charges at least $50,000 to do a promotional video that will be posted on the platform.

Another famous TikToker in Kenya is Azziad Nasenya with having 1.7 million followers and 22.9 million likes.

She is a brand ambassador for a couple of brands in Kenya such as Denri, ‘Save Our Future’ Campaign and others. She earns at least Kshs. 30,000 from TikTok.

Before you start monetizing on Tiktok, you need to research how you’ll make it to the payment level. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Firstly, get to understand your audience. Know what they like about your content and what more they expect from you in your next content. As long as you do not go beyond the community’s values, you are good to go.

Get to interact more with your audience. Hear what they want to see from you and actually put it out there, engage more with them through replying on the comments, and be consistent with your content to attract more views. Let people share your content.


You as a content creator can earn through YouTube by them generating or checking out how many views that your videos have and how much engagement there is and you get a reward from the videos.

You can earn through the YouTube Shorts, and also long video content.

In order to start monetizing, you need to have at least more than 1,000 subscribers and have a number of 4,000 watching hours in the last 1 year to start generating income from YouTube.

There are many more social media platforms that will pay you such as:

  1. Pinterest
  2. Twitter
  3. LinkedIn
  4. Snapchat

You are able to make money from social media platforms by:

  • Having one or two shops from your platform like Facebook or Instagram. If your goods are attractive to your users, they will definitely purchase them through the offers you give them and how you interact with them.
  • Doing copy write articles and sharing them on the platform. Show them what else you can do on your socials.
  • Becoming an affiliate marketer. Make agreements with other companies where you can generate content for them that will create traffic for them that lead them to the company’s services being offered.
  • Promoting posts.

In conclusion

Using your social media platforms to sell or create content can get you paid by those specific apps.

Make good use of social commerce when advertising your products to be marketed by other people. Create that account, follow people, create quality content that your audience likes, promote videos, and engage with followers. . . . . . . . . . . .

You just never know! Start building networks and connect with influencers or brands and start earning that MONEY!