Exciting Social Commerce Trends Shaping the Future of Africa’s Entertainment & Media
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
In today's digital age, influencer marketing has emerged as a powerful force that can shape the success of brands. With the rapid growth of social media platforms, individuals with large followings, known as influencers, have become trusted voices and opinion leaders.
In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.
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