In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful…
Pillar content —also called cornerstone or topic cluster content— refers to comprehensive, in-depth content pieces that serve as the foundation for an influencer’s digital presence. Micro-influencers can craft pillar pages…
With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
In today’s digital landscape, where consumers expect seamless, secure, and engaging shopping experiences, innovative partnerships are essential to drive forward progress. The recently announced collaboration between Twiva, a leading influencer-driven…
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
In today's rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.