In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
The digital age has ushered in a revolution in the way we conduct business, and Kenya is no exception to this transformative trend. And the role of social commerce companies in Kenya has contributed greatly to this. Traditional methods of shopping are being revolutionized, and one of the driving forces behind this change is social commerce.
In today's digital age, the marriage of e-commerce and social media has given birth to a transformative concept known as social commerce. For Kenyan businesses, this trend is proving to be a game-changer, as social commerce is growing brands in Kenya without the need for hefty investments.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In a previous article, while discussing top social commerce strategies that will increase your sales, we mentioned how important it is to pick the right social commerce platform. But, do you wonder “How do I choose a social commerce platform?” Well, you are in the right place.
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
Have you already integrated social commerce into your business? Are you worried about the unpredictable nature of social media and its effects? Worry no more. In this article, we will be going through 4 social commerce trends you need to be on the lookout for in 2023.
The role of social selling is very important for businesses that intend to make social media a long-term part of their business. We had earlier introduced to you what is social selling and how it works. Today, we talk about the benefits of social selling.
If you have been looking into how to use social media to increase sales for your business, then you have probably across the term social selling. But what does it mean? Well, you are in the right place.
You know what social commerce is. You are already employing this new way of selling and marketing your business. But the question is, are you employing the right social commerce strategies to…
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
Salute to Betty Kirika CEO and Founder of Itey Store for being selected by Caroline Mutoko as her MSMEs of the week on this fourth episode. Head over to her…