Black Friday isn’t just another shopping event. It’s the biggest stage for digital commerce. For Kenyan brands and SMEs, it’s the one time in the year when shoppers are actively…
In the dynamic landscape of Kenyan business, staying ahead means embracing innovation and connecting with your audience in authentic, impactful ways. Today’s heroes are the vibrant, influential creators who are…
Influencer marketing in Kenya is evolving fast, and brands are quickly realizing that for creators, bigger numbers don’t always mean bigger impact. On Thursday 25th September 2025, Twiva hosted its…
Influencer marketing has exploded as brands chase authentic audience engagement. It looks simple: you pay an influencer, they post about your product, and sales follow. But behind the scenes, there's…
With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.