With Influencer Marketing taking the digital space by storm, Kenya’s social media landscape is also booming, with active users having jumped from 13 million to 15.1 million in 2024—a 15.9%…
In today’s digital age, social media influencers have transformed from mere content creators into powerful entrepreneurs who shape trends, build communities, and even launch product lines. The path to becoming…
In the world of influencer marketing, not all influencers are created equal, and the choice between nano and macro influencers can make or break your campaign. While the industry often…
In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing…
In Kenya’s rapidly evolving digital economy, Twiva has emerged as a force both in creating job opportunities for the youth and fostering business growth. By harnessing the power of AI…
Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor. 1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers…
At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
In today's digital age, influencer marketing has emerged as a powerful force that can shape the success of brands. With the rapid growth of social media platforms, individuals with large followings, known as influencers, have become trusted voices and opinion leaders.
In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Everyone is worried about the effects of artificial intelligence on different industries. But have you thought about the impact of AI in influencer marketing? AI is going to affect the way most industries operate and social media will not be left behind.