Black Friday isn’t just another shopping event. It’s the biggest stage for digital commerce. For Kenyan brands and SMEs, it’s the one time in the year when shoppers are actively looking to buy, not just browse.
But with every brand shouting “discounts” and “mega offers,” how do you make sure yours doesn’t get lost in the noise?
That’s where Twiva Commerce steps in, connecting brands with creators who drive real conversations, engagement, and conversions. If you’re gearing up for Black Friday 2025, this is your roadmap to turn influence into sales.
Here’s your Twiva 5 step action plan built to help you win big this shopping season.
Contents
Step 1: Start Early and Strategically
The brands that win Black Friday don’t start in the last week of November; they start now. Your audience needs to be aware that something big is coming.
This means working with creators to build anticipation, not just promotions. Have creators tease your upcoming offers in lifestyle content, short reels, unboxing videos, and “wish list” posts.
Instead of a “Sale coming soon” banner, imagine a creator posting:
“I’ve got my eye on these deals from [Your Brand]. Trust me, you’ll want to be ready on Black Friday 👀”
That’s how you prime audiences, organically, through people they already trust.
Pro tip:
Collaborate with micro and nano influencers who already talk about your category, whether it’s fashion, tech, beauty, or home goods. Their engagement rates are typically higher.
Step 2: Create Irresistible Offers, Not Just Discounts
Black Friday success isn’t about who slashes prices the most. It’s about who creates the best perceived value.
Instead of 70% off (which can look desperate), try:
- Bundle Deals: “Buy 2, Get 1 Free” or “Create your own bundle with 15% off.”
- Creator-Exclusive Codes: Give your influencers personalized discount codes to share with their followers. This drives urgency and lets you track ROI per creator.
- Limited-Time Flash Sales: Announce one surprise deal every 3 hours through your creators. Keeps audiences coming back for more.
Consumers want to feel like they’re getting something special, not just something cheap.
Step 3: Leverage Creator Content as Ads
If you’re still spending thousands on generic digital ads, you’re missing out on the most powerful ad format of 2025: creator content.
Instead of static “Buy now” banners, run paid ads using creator-generated videos that show your products in real use.
Here’s why it works:
- People trust faces, not logos.
- Creator content feels organic even when sponsored.
- It shortens the path from discovery to purchase.
Think of it this way: creators create the demand, and your ads capture the intent.
Step 4: Optimize the Checkout and Delivery Experience
Nothing kills a sale faster than a clunky checkout process or delayed delivery. This Black Friday, your logistics should be as smooth as your marketing.
Use this checklist:
- Simplify the checkout process. The fewer the clicks needed, the fewer the drop-offs will be.
- Offer multiple payment methods.
- Communicate delivery timelines clearly.
- Have a plan for customer support; social DMs will flood in.
Bottom line: every second counts on Black Friday. Optimize like your revenue depends on it (because it does).
Step 5: Turn One-Time Shoppers into Long-Term Fans
Don’t think of Black Friday sales as the end goal; think of it as the starting point of new customer relationships.
After the sale:
- Have your creators do post-purchase follow-ups. Example: “I just got my [brand] package! Here’s what I think…”
- Send thank you messages with personalized offers for December.
- Invite your new buyers to join loyalty programs.
This creates a feedback loop of trust, engagement, and repeat sales, powered by the same creators who helped you attract them.
Pro tip: Don’t ghost your audience after November. Run smaller holiday campaigns in December, Christmas gifting, New Year’s prep, and end-of-year gratitude campaigns, to keep momentum going.
With this data, your next campaign won’t just be creative; it’ll be strategic.
In Summary — Your Black Friday Blueprint
If you only remember one thing from this playbook, make it this: Black Friday success isn’t about discounts, it’s about who creates the best perceived value. And the most powerful way to communicate that isn’t from your brand; it is from people your customers trust.
Creators are the new media. And that makes Twiva your most valuable marketing partner.
Your Next Move: Make Every Sale Count
This Black Friday, don’t compete in the discount war. Win the trust war.
Contact Twiva Commerce today and make this Black Friday your most profitable one yet.
Call us on +254 715 819 949 or via email at [email protected]. You can also simply click HEREto leave us a Whatsapp message.