In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
In today's digital age, influencer marketing has emerged as a powerful force that can shape the success of brands. With the rapid growth of social media platforms, individuals with large followings, known as influencers, have become trusted voices and opinion leaders.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Everyone is worried about the effects of artificial intelligence on different industries. But have you thought about the impact of AI in influencer marketing? AI is going to affect the way most industries operate and social media will not be left behind.
Any business that is not using social media right now is essentially missing out on what could probably be the best thing for their business. If you are not one of those businesses and are already putting social media to work, Kudos!
image from freepik Wondering what kind of format, you will use for your podcast? Well, stop frying your brain cells and take a look at the different kinds of formats…
Have you already integrated social commerce into your business? Are you worried about the unpredictable nature of social media and its effects? Worry no more. In this article, we will be going through 4 social commerce trends you need to be on the lookout for in 2023.
image from freepik Podcasting is booming, and there's never been a better time to start your own show than right now. But if you've ever tried recording your podcast at…
The role of social selling is very important for businesses that intend to make social media a long-term part of their business. We had earlier introduced to you what is social selling and how it works. Today, we talk about the benefits of social selling.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.