Technology has caused businesses to saturate their economic power on social interactions as compared to more traditional businesses models. While on the same, social commerce in Kenya ripple is now gaining momentum.
Gen Z has continued to dominate the influencer ecosystem by 66 per cent hence becoming the real catalysts of a growing digital economy. With the percentage of youths in on your investment (ROI). While such conversations continue, some businesses are finding it difficult to cut through the fat economy that is socially Tech-enabled.
Social media acting as a connectivity hub for most brands and individuals in Kenya boosts more than 58.4 per cent of the usage of the world’s population.