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At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.
In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In a previous article, while discussing top social commerce strategies that will increase your sales, we mentioned how important it is to pick the right social commerce platform. But, do you wonder “How do I choose a social commerce platform?” Well, you are in the right place.