In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
In today's digital age, influencer marketing has emerged as a powerful force that can shape the success of brands. With the rapid growth of social media platforms, individuals with large followings, known as influencers, have become trusted voices and opinion leaders.
In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.
In this day and age of technology, it is no surprise that individuals are making a living out of audiences on social media platforms. Social media platforms are one of…
You have already established the various benefits your brand will get from influencer marketing. Now, you need to be updated on the current influencer marketing trends and find ways to use them for…
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Salute to Betty Kirika CEO and Founder of Itey Store for being selected by Caroline Mutoko as her MSMEs of the week on this fourth episode. Head over to her…
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Let me guess. You’re sitting at your desk, twiddling your thumbs; racking your brains on how to tap into the transcendental and topical world of TikTok? Well, herein we want…
Trust me, when you bring up the term “influencer” on LinkedIn, No one will consider it as an existing entity. Imagine, with such blurred recognition there are a number of…