In the fast-evolving landscape of online sales platforms in Kenya, businesses are constantly seeking innovative ways to connect with their target audience and drive sales growth. Twiva, an influencer-powered social commerce platform, has emerged as a transformative tool, offering businesses a unique opportunity to leverage the power of influencer marketing and amplify their online presence.
In recent years, Kenya has experienced a rapid evolution in its digital landscape, with a surge in internet penetration and a significant increase in social media usage leading to the emergence of influencer marketing campaigns in Kenya. According to Digital 2023: Kenya by Data Reportal, at the start of 2023 there were 17.86 million internet users in Kenya with internet penetration standing at 32.7%.
The digital age has ushered in a revolution in the way we conduct business, and Kenya is no exception to this transformative trend. And the role of social commerce companies in Kenya has contributed greatly to this. Traditional methods of shopping are being revolutionized, and one of the driving forces behind this change is social commerce.
In the fast-paced digital era, the landscape of sales and marketing has evolved dramatically. Social media has emerged as a powerful platform for brands to connect with their audience and drive sales, giving birth to the concept of social selling. Social selling is not just a buzzword; it's a game-changing strategy for Kenyan brands seeking to connect with their target audience effectively and boost their bottom line.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
Social selling has become an integral part of modern sales strategies. If you or your team are not utilizing digital tools and social selling techniques in your strategy then you are missing out. Social selling techniques allow sales teams to leverage social media platforms to engage with prospects, build relationships, and drive sales.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
Everyone is worried about the effects of artificial intelligence on different industries. But have you thought about the impact of AI in influencer marketing? AI is going to affect the way most industries operate and social media will not be left behind.
Have you already integrated social commerce into your business? Are you worried about the unpredictable nature of social media and its effects? Worry no more. In this article, we will be going through 4 social commerce trends you need to be on the lookout for in 2023.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.
If you have been looking into how to use social media to increase sales for your business, then you have probably across the term social selling. But what does it mean? Well, you are in the right place.