In the fast-paced digital era, the landscape of sales and marketing has evolved dramatically. Social media has emerged as a powerful platform for brands to connect with their audience and drive sales, giving birth to the concept of social selling. Social selling is not just a buzzword; it's a game-changing strategy for Kenyan brands seeking to connect with their target audience effectively and boost their bottom line.
Did you know that the social commerce industry in Africa and the Middle East is projected to grow by 39.5% annually according to Yahoo Finance reaching up to US $9.6 Billion in 2023? The Eastern Africa region is at the forefront of this growth with our social commerce company in Kenya, Twiva.
In a previous article, while discussing top social commerce strategies that will increase your sales, we mentioned how important it is to pick the right social commerce platform. But, do you wonder “How do I choose a social commerce platform?” Well, you are in the right place.
In the ever-evolving world of e-commerce, businesses are constantly seeking ways to inventive ways to increase their sales, boost engagement and connect with their customers. The convergence of social media and e-commerce has given birth to the phenomenon known as social commerce.
You have been encouraged to create websites and build your social media profiles. But one important thing sticks out. You cannot just have a website and a social media page. You need content for these initiatives to work.
The role of social selling is very important for businesses that intend to make social media a long-term part of their business. We had earlier introduced to you what is social selling and how it works. Today, we talk about the benefits of social selling.
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