At least 98% of brands in Kenya say that they aim at increasing and expanding their reach through marketing and selling their products where most of their consumers hang out: social media.
The growth of sales through social commerce and eCommerce is projected to grow by up to 22% and the ability of online platforms to take over from e-commerce is becoming inevitable as social media is now a favorite place to shop for most customers.
Leveling up on a well-performing social commerce strategy for your business is usually tough, considering the Kenyan market is still a virgin of the social commerce idea.
However, when you have good social customer research in your social commerce strategy you can give your brand the chance of enjoying more brand visibility that in turn will increase your sales.
In this blog, we are going to highlight a number of ways that can help you boost your general social commerce strategy as a small business on social media. (H1)
These valuable insights will be relevant as they will help you sell your products and services on social media sites such as Facebook, Twitter, Instagram, TikTok, and even Pinterest.
- CHOOSE THE RIGHT SOCIAL MEDIA CHANNEL.
You need to invest in a social media platform that will mesh with your products and services. For platforms such as Instagram and Pinterest, you’ll need to employ more visuals, because their algorithms perfume well with these.
If you are a brand working on art, wedding decor, beauty, and fashion, for example, investing in visuals on your feeds for these platforms would boost your social commerce strategy. Facebook and Twitter perform well when products such as tech gadgets, electronics, and some bits of fashion are shared on feeds.
Your business needs to have a social media portfolio that taps into what your audience expects. Social commerce requires you to invest majorly in platforms where your audience spends most of their time. This will improve the chances of your brand being recognized.
Some platforms such as TikTok, Twitter, and Instagram invest in hashtags, you can try them out for your brand too.
- SHARE HIGH-QUALITY CONTENT.
This is the most important thing that most businesses forget while listing their products on a social commerce platform. Sharing quality and relevant content attracts prospective buyers to buy from you. Influencers will help you market and sell easily on a social commerce platform when they see your products actually have a good feeling that can appeal to their following/markets.
Sharing relevant and helpful information with your audiences keeps your customers engaged throughout the buying process too.
- CREATE A POSITIVE CUSTOMER SERVICE EXPERIENCE.
Do you know 71% of customers who experience positive social customer care are likely to recommend your brand to others?
When you offer an undeniably great customer service experience on your social media platforms when influencers are marketing and selling for you, you will be able to open up a greater pool of loyal followers as well as retarget those customers that don’t know what to do before purchasing from you.
Most consumers will be attracted to a social media page that engages with them in case of inquiries or referrals. This is a great way to boost your social commerce strategy as well as your end sales.
- BUILD A STRONG RAPPORT WITH INFLUENCERS.
Influencer marketing in Kenya and some of the top tips and tricks by marketers point out that, influencers are the favorite resellers for small businesses that have not invested their presence online. You need to identify influencers in your industry and build a long-lasting rapport with them.
A social commerce platform gives you the capability of understanding an influencer before hiring them for an influencer marketing campaign.
It is from this that your brand gains more credulity on social media since influencers already have a trusted follower base that they can easily tap into while encouraging them to buy from your brand, leading to more conversions and higher sales.
- ANALYTICS ARE IMPORTANT FOR GROWTH.
A social commerce platform will always highlight some of the most valuable insights you need while working with an influencer. More so, investing on social media analytics gathered from your social media platforms can also help you know the right type of content your customers are engaging with more.
Social media analytics are always helpful in identifying the type of content that is effective for your channels or brand awareness. These insights are gathered from the number of likes, shares, and even comments on your posts.
Boosting your social commerce strategy on social media depends on how you will approach the different metrics on customer behavior as they are the key insights that inform your customer journey even as you measure sales.
Having the right social commerce strategy for your small business on social media will set you apart from your competitors. Social media is a very powerful market that you can extend your brand reach and connect with your prospective buyers easily.
Utilizing all the potential drivers of growth and reach in conversions and sales on social media will help you boost your social commerce strategy and even improve your overall marketing goals. Some of these drivers are good customer service, using influencers, and investing on valuable insights.
With these factors in mind, you will be putting yourself on the right track to success. At Twiva, we can help your brand reach new heights through our social commerce platform.
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