In this day and age of social media, we are witnessing influencer marketing becoming more and more popular in Africa. More creators are coming up and creating their brands and careers out of different social media platforms.
Everyone is worried about the effects of artificial intelligence on different industries. But have you thought about the impact of AI in influencer marketing? AI is going to affect the way most industries operate and social media will not be left behind.
The role of social selling is very important for businesses that intend to make social media a long-term part of their business. We had earlier introduced to you what is social selling and how it works. Today, we talk about the benefits of social selling.
Nowadays, after a few scrolls on your favorite social media platforms, you come across an influencer promoting a business. It is almost unavoidable. And the influencer marketing industry is not slowing down anytime soon.
If you have been looking into how to use social media to increase sales for your business, then you have probably across the term social selling. But what does it mean? Well, you are in the right place.
Image from freepik As a podcaster in Kenya, you know how important it is to grow your audience, especially in this podcasting era. The good news is that there are…
In this day and age of technology, it is no surprise that individuals are making a living out of audiences on social media platforms. Social media platforms are one of…
You know what social commerce is. You are already employing this new way of selling and marketing your business. But the question is, are you employing the right social commerce strategies to…
You have already established the various benefits your brand will get from influencer marketing. Now, you need to be updated on the current influencer marketing trends and find ways to use them for…
Azziad Nasenya image from Instagram In 2020, a tweet online leaked what is said to be Azziad Nasenya’s expensive rate card. Azziad, is a well-known celebrity type of influencer in…
Image by freepik Your social media manager does not have enough to handle a successful influencer marketing campaign. I know it seems possible. All they have to do is research…
Salute to Betty Kirika CEO and Founder of Itey Store for being selected by Caroline Mutoko as her MSMEs of the week on this fourth episode. Head over to her…