If you have been looking into how to use social media to increase sales for your business, then you have probably across the term social selling. But what does it mean? Well, you are in the right place.
You know what social commerce is. You are already employing this new way of selling and marketing your business. But the question is, are you employing the right social commerce strategies to…
Image by jcomp on Freepik Social media continues to be a force worldwide but especially for businesses. If you are a business owner in Kenya who often asks what is…
Salute to Betty Kirika CEO and Founder of Itey Store for being selected by Caroline Mutoko as her MSMEs of the week on this fourth episode. Head over to her…
A look into the most adventurous, creative, and widely travelled Kenyan Travel influencers is what we are going to dwell on in our conversation today. The holiday season is one…
Trust me, when you bring up the term “influencer” on LinkedIn, No one will consider it as an existing entity. Imagine, with such blurred recognition there are a number of…
While influencer marketing continues to get extra competitive, the balance between female and male influencers in the space is even becoming hotter. Lately, we have witnessed a good number of…
Are you looking for good picks of micro-influencers in Kenya to promote your brand or you are just an ordinary business or person willing to find best performing TikTok accounts…
Influencer Marketing stems from the idea of creating authentic and transparent content that would drive more sales, and awareness and sometimes create a ripple of positive engagement with your customers.…
At least 98% of brands in Kenya say that they aim at increasing and expanding their reach through marketing and selling their products where most of their consumers hang out:…
The world of social media is changing so fast. You must have noticed that there are hundreds and hundreds of people selling different products on social media. Well, this is…
Caroline Mutoko at Twiva Studios Watch Episode 4 of the MSMEs Masterclass by Caroline Mutoko. In this episode, Caroline will be diving into the different ways “your business can offer exceptional…